First, Guiding ideology of corporate culture
    Rebecca Group Company is not only the unity of the assets, personnel and management, and has the uniform requirements of corporate culture. To adapt to competition in the marketplace, building and nurturing a good corporate culture, the formation of common values ​​, the integration of a variety of internal relations, and this "link" unify thinking and pace to achieve the company's continued rapid development.
    Second, Two system of corporate culture
   Rebecca corporate culture includes the soul system and the carrier system. The soul system includes the corporate historical mission, business philosophy, the speculative target vision and leadership, business philosophy and strategic point of view. Carrier system includes the business environment, corporate image, the system model, corporate identity, staff, the overall image, work standards and work clothing norms, cultural activities, theme educational activities and so on.
  Third, Approach to business
  The company Earnestly implements the scientific concept of development , in strict complies with state laws and regulations , establishes a standardized, improved corporate governance structure , enhances the management level ; adhere to market-oriented economic efficiency as the main line to the product structure adjustment and industrial upgrading in order to technological progress and improve the overall quality as a driving force to maximize profits ; increase capital operation , and increase the core competitiveness ; people-oriented enterprise orients people, people treat enterprise as home, build a harmonious company , to build a better home ; to seize the opportunity to accelerate development .
    Fourth, Corporate strategy
    1. Talent Strategy 
    Taking a combination of training and the introduction, the company creates a large number of the management of complex, technical professional staff intelligence personnel as soon as possible to ensure fast and sustainable development of the corporate health.
    2. Science and technology strategy 
    The company increases investment in science and technology, improves the scientific research system, and promotes the construction work of the independent intellectual property rights, constantly enhances the independent innovation and R & D capabilities, and promotes structural adjustment and industrial upgrading. 
    3. Brand strategy
    Establish high-quality consciousness and brand awareness. With "high quality" as the guarantee and the "high standards" as the goal, we strive to create the autonomous well-known brand, implement brand drive, and constantly expand the domestic and foreign market.
    Fifth, Enterprise spirit
    Absolute sincerity, innovation, development
    Sixth, Enterprise mission
    Innovation, creating and realize customer dream
    Seventh, Enterprise vision
    Construction the international enterprise group of "with independent intellectual property rights, with independent famous brand" 
    Eighth, staff values
    Grow Rebecca, perfect oneself, serve the country and human
    Ninth, Enterprise ideal
    1: Four mechanisms: The competition mechanism, the supervision mechanism, the incentive mechanism and the constraint mechanism
    2: Four innovations: Technology innovation, management innovation, system mechanism innovation and enterprise culture innovation
    3: Four management modes: Institutionalization, standardization, routinization and elaborate
    4: Quality concept: Quality first, completely from scratch; Keep improving, conscientious and meticulous.
    5: Service concept: To do everything possible to create satisfaction
    6: Outlook: Never satisfied and pursuing forever
    7: TALENT PHILOSOPHY: Having both ability and political integrity, abnormality reuse;
    With virtue but having no ability, cultivate use; Have no ability and virtue, resolute disuse!
    8: THE HARMONY CONCEPT: PEOPLE FIRST, CARE STAFF, EMPLOEE BENEFIT IS NO SAMLL MATTER. Constructing the harmonious company and making their homes better.
    9: WORK GUDIELINES: Streamlined work procedures, improved executive capability and enhanced handle affairs efficiency 
   Tenth: Enterprise logo
   1. Depends on Rebecca English initials "R" as the design element
   2. Two elegant hairs are its main business symbol.
   3. Black head type and lady decoration means main products with guidance
   4. In the types implicates flexible management strategy and broad mind of Rebecca.
   Eleventh: Staff overall images
   a refined style of conversation and good appearance; standard words and deeds and conduct himself nobly; Be polite and enthusiasm obey; rigorous attitude and noble behavior; Pay attention to "SanDe" and observe discipline; Sincere innovation and Brave In Exploitation; Be loyal to their duties and do well the collaboration; Love their work and advocate science; Against waste and to pay attention to the economy; Work venture and dedicated for joy.
Remark: "SanDe" Refers to the social morality, professional morality and ethics.
   Twelfth: Staff rules
   Observe law and discipline, loyal to their duties and self-esteem and improvement.
   Maintain company reputation and protect the interests of the company
   Obey management, care colleagues and unity friendly
   Took good care of public property, save money and put an end to waste
   Study hard, improving quality and proficient in business
   Positive enterprising, brave in exploitation and innovation contribution
   Thirteenth：Employees work rules
   1.  In business management activities, it is not allowed to ask for or receive bribery from business association unit.
   2.  In communication with the business association unit, staff should stick to legal and proper vocational moral code
   3.  Staff shall not use internal information for private gain and damage the interests of the company
   4.  To strengthen team concept and the collective cooperation; Active communication and mutual learning; don’t    suspect each other and   fiddling within to build harmonious work environment.
   5.  Obey the company decision and supervisor's arrangement and complete work with the high quality; actively contribute their ideas to promote the development of the company
   6.  Keep improving, and constantly improve the work performance
   7.  Observe labour discipline; don't be late, leave early, absenteeism, take off and the string work
   8.  Staff shall not be the same business with company or as the position of other enterprises