In face of the decline of the domestic retail trends, the company showed an increase in the second quarter of the domestic marketing: Compared to last year,the increase of terminal sales in April May June was more than 20 percent on average, otherwisw the increase rose nearly 30 percent in June. Domestic marketing maintained steady growth, which became one of the biggest highlights of the company marketing this year. Off-season is not weak, why? Feng Yansheng , deputy general manager of the company thought, efforts of many aspects ,such as planning, operations, sales, promotion ,and suitable marketing policy adhered the obvious promotion effect of summer products . 

     The promotion of Summer products gave consumers a better choice in this season. They got an immediate positive response as soon as many summer style products entered the market . In the past because of the hot weather, sales was flat in some city, the product demand grew rapidly in this summer . Besides directly driving the sales, it also greatly improved the member's repo rate. After Summer products entering into the market, the repurchase rate increased to 36 percent. Proportion in the whole sales structure increased rapidly from 5 percent last year to 15 percent this year, which made great contribute to the sales growth.

     The company marketing members thought, domestic marketing ,advertising supporting, the development channels, and store sales work are important, but the biggest impact for the customer experience will ultimately fell on products. So-called, when the products are suitable, the market will force consumers to pay. Rebecca gave a clear answer with vivid practice of domestic marketing products in summer this year.