On August 21th, XUCHANG MORNING NEWS promoted a special report Rebecca: “Fashion on hair” making word much more beautiful in the special column Stable increase, keep the pace, superior technology in XUCHANG. This report introduced the Rebecca by several respects: science and technology area, innovation area, application area, overall efficiency, etc.     

       In 2009, an ad named Mysteries of my beauty, Rebecca fashion false hair, was played on CCTV 1 and CCTV 3. Bingbing fan as the spokesman, attracted much public attention. Rebecca fashion false hair tried every way to show their efforts for making fashion women become ever-changing. This year, Bingbing fan agree the terms on a contract extension. Moreover a new series of the advertisement is going to be shown. In the high speed railway “XUCHANG · Rebecca” whose initial operation on July 31th, Bingbing fan’s images were show in many place on the carriage, making the tourist get to know Rebecca’s idea “Real me” in close distance.

       As the biggest hair manufactures and sells company, Rebecca Inc own 6 series of products with nearly 1000 varieties including hair weaving, synthetic hair wig, mannequin wigs, human hair piece and synthetic hair material. Products sells well in 40 countries and regions including North America, Europe, Asia, Africa. Rebecca Inc’s leading brand “Rebecca”, ”sleek” are quite popular among the consumers in both domestic and foreign markets, bringing a totally new born to women all over the word.

       From 1990s, Rebecca accomplished the transform from craftsmanship to the biggest hair manufactures company, from a family-owned company to a listed company, from raw-martial providing to industrialism, from labor-intensive industry to technology-intensive industry.

       1. Shifting to research new synthetic material since the shortage of human hair, forming the most energetic group by attracting high-quality talents

       In 1990s, Rebecca Inc focused on processing natural human hair. With the development of economy, human hair products have become hot consumption. As the shortage of human hair, it is replacing by synthetic hair products. Rebecca Inc imported imitation human hair from Japan and Korean to solve the short of the raw martial. However, the high cost and restrictions factors pushed high-level of Rebecca Inc decide to break through the vase neck by its own power. It increased core competition power by attracting high-quality talents in many aspects, collaborating with many key universities, forming high-tech group, building up the biggest research and streamlined service platform.

       2. Taking strategy of “Technology, Talent, Brand”, occupying market by intellectual property right, filling domestic technological gaps by independent research and development items

       Rebecca Inc treat innovation as the original motivation of company’s development, and it investing high research capital in the fields of new material, new technology, new product, new equipment. So a series of  proprietary intellectual property rights coming out generally. And its industrial chain got totally improvement. In recent years, Rebecca Inc got many patents with the help of hair product research institutes. The value of new products arrived 600 million in 2014. Rebecca Inc has forming its patents chain, and making use of patents to occupy the market, increasing market competitive capability.

       3. Changing traditional hand work method,  achieving automatic production, improving production efficiency

       The production of a piece of hair wig with more than 100 procedures, from handling hair material to finishing package. The traditional pure hand work could guarantee exquisite workmanship, but the low efficiency could never meet the demand of market. Rebecca Inc achieved the technology revolution of hair products industry. In recent years, it developed more than 300 top equipments of hair products industry. With application of these equipments, Rebecca Inc greatly improved its efficiency and product quality, fully constructed new industrial competitive advantage. Meanwhile, Rebecca Inc adopted cleaner production technology, so the sewage effluent could fully meet national requirements. Besides, Rebecca Inc being the first corporation which passed the cleaner production acceptance standard, it has achieved good economic and social benefit. And  Rebecca Inc won the title of “Henan Green Enterprise”.

       In the field of hair design, Rebecca Inc adopted information aided design, such as CAD, virtual simulation, digital model. It keep improving personal design system of wig industry, establishing and popularizing customers widely participated collaborative design mode. For now, as the wind vane of wig styling, it has leading the new trend of “Fashion on hair”.

       4. Undertaking responsibility, drafting national industry standard, being pacesetter enterprise, upgrading the technology of national hair product industry

       As the leading enterprise of China even the global hair products industry, Rebecca Inc play vital role on the development of hair products enterprises. It passed the ISO9000 International Quality System Qualification Certification. The product quality standard  of Rebecca has become Chinese hair product quality standard. As  a member of national hair products committee secretariat, Rebecca Inc drafted national hair product quality standard, achieved innovation of production control and competition conditions, improved product quality, regularize hair products enterprise’ production behavior, enhanced ability to handle international market. With the leading of high-tech method, Rebecca improved its innovation ability. So far, Rebecca Inc own many core technologies, acquired 303 patents, undertook several items, including Torch Program, high-new technique industrialization national project. At same time, it played an important role in hair product industry, made positive contribution for upgrading of hair technology.