The Third China International Hair Products Exhibition Closing

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   On Sep. 28, three days of the third China International Hair Products Exhibition in Zhengzhou International Exhibition Center came to end. As a China's leading enterprise in hair products industry, Henan Rebecca Hair Products, Inc. made a careful preparation and wonderful display, in accordance with the exhibition's theme of "promoting development, stimulating domestic demand, leading fashion"; Rebecca’s president Zheng YouQuan, attending the exhibition forum as the chairman of hair products branch in China Light Industry Chamber of Commerce, made the speech of “New Characteristics of Development in Hair Products Industry in 2011 and Experiences of Developing Domestic Market” which was warmly welcomed by the audience.
    The exhibition was hosted jointly by China Light Industrial Arts and Crafts Import and Export Chamber of Commerce, Zhengzhou and Xuchang government, and supported by hair products branch of China Light Industrial Arts and Crafts Import and Export Chamber of Commerce and Zhengzhou Huizhuo Exhibition Co. Ltd, taking "solve the ‘head’ event” as slogan. On the exhibition, nearly hundreds of companies at home and abroad showed various products involving hair products items, raw materials for hair products items, hair ornaments, hairdressing and so on. This exhibition attracted many domestic hair products agents, retailers, individual members and professional buyers from South Africa, UK, Canada and other countries. The exhibition also held seven model shows in wig items, excellent hair products promotion and hair products industry development BBS, industry base inspection and other activities.
      In order to show Rebecca current high-end products, enterprise strength and status to global business, Rebecca Co. put much attention to this exhibition. The senior management appointed the deputy general manager WenQing Zheng as general director, and took the exhibition as a great opportunity to publish for the enterprise and brand. What’s more, they also provided powerful guidance and support in booth design, producing publicity materials. As there are the problem of tight schedule and the heavy task, all the relevant staff prepared the show with high sense of responsibility. They often worked overtime, cast to every detail, and finally made the show successful. With elegant booth design, the show highlighted the three main brand-- "REBECCA, SLEEK, NOBLE", which attracted many people to take photos for memorial; The wigs model show chose " secret in the hair" as the theme, showing 4 series of new products -- "British series, jungle wind, magic type, natural discipline", whose overall image is pure, fresh and free from vulgarity, bringing the audience a visual feast.
    During the exhibition, YouQuan Zheng, as the chairman of hair products branch in China Light Industry Chamber of Commerce, attended the exhibition forum and delivered the speech of “New Characteristics of Development in Hair Products Industry in 2011 and Experiences of Developing Domestic Market”. His speech covered many perspectives, including the influence of world financial crisis to African hair products market, the future trend in this market, the U.S. hair products market status, how the market polarization was formed, how to cope with market polarization and raw material shortage, foreign & domestic markets, and the experience how Rebecca opened up the domestic market. The thoroughly analysis and clear argument got high praise from the officials at all levels and the audience.